If you also want to step in their shoes of success with Facebook ads, be clear of two things before you start anything:Īnswering these questions will help you pick the suitable ad format available on Facebook, and will help you achieve your goals with the right ad objective. These are some of the significant benefits that make marketers use the Facebook ad platform for their business growth. Once you run your ads for your target audience and find a set of audiences that converted to leads, Facebook’s algorithm will help you find more people with similar interests to those who got converted. How? With the magic of Facebook’s AI-based Machine Learning algorithm. With powerful targeting and analytics, the Facebook ad platform is also famous for gaining new leads. They help you understand how people are reacting to your ads, what you should do to optimize and boost conversions, etc. You can use Facebook analytics to optimize your ad campaign and figure out what’s working and what’s not. You can use valuable metrics like page likes, post engagements, clicks, CPC, and reach during a selected time period. If you are running your ads on Facebook, it will ensure that it brings you all the data related to your ad’s performance. There is another plus point here with the targeting option you can escape all the hard work of audience research and select your competitors’ followers directly to run your ads.Īpart from precise targeting, marketers also use Facebook ads for their accurate analytics. You won’t find such a wide variety of targeting options on any other ad platform out there.īased on people’s behavior, interest, demographics, connections, age groups, languages, and locations, you can filter out your target audience and show ads to them. Highly-specific targeting is probably the USP of the Facebook ad platform. Want to know why they are choosing Facebook over any other ad platform? Granular Targeting Over the years, Facebook ads costs have taken a whopping jump from USD 135 million to USD 2.26 billion!īusinesses and marketers across the globe are using Facebook to boost their profits and enjoy hefty returns on their investments. Here’s a complete guide to make you a master at Facebook ads, even if you are just a beginner. So why would you miss this golden shot to give an immense boost to your business?īut to make the optimum use of Facebook ads, you need to be crystal clear about the basics and how to run your ad campaign.

Just imagine the capability of this incredible ad platform.Īnd with over 2.85 billion active users every month, chances are a significant amount of your target audience is already on Facebook. If you don’t want to wait months for SEO to kick in, there’s no better and powerful option than using Facebook ads.

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